That should be “more real”, but I ain’t a-gonna pedant no more.
There are points in a product’s life when it stops being an idea, or a project, or that-stuff-you-slave-over-all-week and becomes real. It becomes a Thing That People Buy, people who have no idea of what went on behind the scenes to make the bit of shiny plastic they take home.
The Playstation Project is on Amazon. Now, that’s real.